According to the latest citation data from UTD 24 top Journal Journal of Marketing Research，Shenzhen University管理学院陈星宇教授和合作者（澳门大学林䶮助理教授和香港理工大学姚岱副教授）于2021年发表的“Happiness begets money: emotion and engagement in live streaming”的论文入选2021-2022年JMR高被引论文第一名（2021-2022 Top Cited Articles #1），Web of Science Highly Cited Papers。此外，This paper not only led the wave of academic discussion as the Lead Article of the current period，More with its unique perspective and in-depth research methods，Most Cited Articles #1 by JMR in the last three years，At the same time, it has gained a high level of reader attention in the past six months，Listed among the "Most Read Articles"。
With the rapid growth of digital economy, live streaming platform, as an emerging social media platform, creates a social scene based on Pay-What-You-Want (PWYW) of live video content for the audience。The paper focuses on the mechanism by which participants' emotions affect their paid behavior in dynamic business scenarios with real-time interactions, such as live streaming。Through large-scale random field experiments, dynamic modeling was carried out on the emotions of anchors, audience emotions and audience participation behaviors to help live broadcasting platforms and anchors optimize marketing strategies and quantify economic benefits。For details seehttp://doi.org/10.1177/00222437211002477。
